Digital Contest 2012

Digital Marketing Contest 2012 is one of the premier competitions held in Chennai.

To know more about this contest visit official DigitalMarketingContest2012 blog.

Robots.txt

This is a root file that can be created to disallow access to search engines for non-relevant pages that take up valuable crawl budget. Instead of search engines crawling non-essential pages, disallowing access enables SEs to focus on pages with important content. Often, robots.txt can be applied to a website’s Privacy Policy, Terms of Use, member login pages and non-essential dynamic pages associated with a store. One thing to note, however, is that items in this file (file names) can be seen by others who type www.domain.com/robots.txt into a browser. Thus, page names reflecting content a company wants to keep private, such as a new product launch, should not be in robots.txt.

·         Should be a file in the root of the site.

·         Items in Robots.txt are case sensitive.

·         No index should be added to each page that should not be indexed.

·         Private pages should simply employ no index with rel = no follow for links to those private pages.

What Is A Robots Meta Tag?

The Robots Meta tag lets you instruct search engine spiders whether they should or shouldn’t index, or archive, the page and crawl the links found on it. Some search engine robots do not recognize the robots Meta tag.

How to Use the Robots Meta Tag

The content of the robots Meta tag contains directives separated by a comma. The "index" command specifies whether a robot should index a page. The "follow" command specifies whether a robot should follow links on a page.

To add a robots Meta tag to a page, place the robots tag between the HEAD sections of a page.

Here are some sample code and what they do:

Instructs spiders to index the page and follow all links:

<META NAME="robots" CONTENT="index, follow">

Instructs spiders not to index the page, but follow all links:

<META NAME="robots" CONTENT="noindex,follow">

Instruct spiders to index the page, but not follow any links:

<META NAME="robots" CONTENT="index,nofollow">

Instruct spiders to neither index the page, nor follow any links:

<META NAME="robots" CONTENT="noindex,nofollow">

Instruct spiders not to archive (cache) a page:

<META NAME="robots" CONTENT="noarchive">

Instruct Google’s spider (Googlebot) not to archive a page:

<META NAME="googlebot" CONTENT="noarchive">

For more,

http://thedigitalmarketingcontest2012.blogspot.in/

Page Rank in Google:

Page Rank in Google:

             Google provides page rank to all websites available on www. This rank determines the importance of that site with respect to Google. Page rank varies from 0 -10 and page with rank 10 is considered as the most valuable. Google algorithm determines the page rank which depends on several factors like the quality of content and backlinks from other website. This backlinks should come from most valuable sites to get high page rank. Depending on the page rank Google places your site to RANK FIRST IN GOOGLE     
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My Site Ranks First In Google: What does it mean?

My Site Ranks First In Google: What does it mean?

           MY SITE RANKS FIRST IN GOOGLE shows you the way to optimize your website such that it becomes Google friendly .Once it becomes Google friendly it displays your webpage in the first page which leads to the traffic you expect. To be Google friendly the Onpage and Offpage factors contribute. Here I would be individually explaining both the factors such that you can understand and implement those tips in your site which helps to improve your page rank. Any website must reach specific page rank in Google which can be achieved once you follow the steps described here. So follow it and improve your PAGE RANK

Dash or Underscore? What to Use In URLs?

        Using dashes in URL is good compared to underscores. Using URL s properly would definitely contribute to make MY SITE RANKS FIRST IN GOOGLE

i.e. xxx-yyy site is fine when compared to xxx_yyy site. It improves page rank

Because xxx-yyy site could be returned for queries like

1)      xxx

2)      yyy

3)      xxxyyy

4)      xxx-yyy

But xxx_yyy could be returned if user exactly gives the query xxx_yyy.
use it properly and make MY SITE RANKS FIRST IN GOOGLE

My Site Ranks First In Google: Why it is very crucial?

My Site Ranks First In Google: Why it is very crucial?

Every business needs customers to survive in market. Now a day’s business operates in two ways, Online and Offline. For Online knowing in advance the URL of all business is very hard and so we use Google or other search engines to find the business. Suppose you are running a website development company in Chennai and I need a website to be developed from a Chennai based company. Obviously, in Google I would type “website Development Company in Chennai”. In first page I will have 10 URLs and I would click the top five and if the features offered in their website impress me I would go for a deal with them. Notice that most of the business goes to URLs provided in the 1st page of Google search query. If yours is available in 5th page nobody would navigate to reach you. In this case you lose your business and in turn money. Online business survives, only if your business comes on the first page. MY SITE RANKS FIRST IN GOOGLE leads you to make your business rank 1st in Google.

Does Personalization come under Cloaking?

               Well, I don’t think so. Before I explain the answer one must know what is cloaking?

Cloaking:

          Cloaking mean deceiving Search Engine. Same page acting different roles to convince Search Engine and users

Why cloaking:

             I need a better site rank in google and also I should offer flash rich content to the users of my site in same page. Using flash content decreases my page rank, but I should satisfy my users. So satisfying Google and my users is not possible with same page. This tricky situation introduces new technique cloaking. It uses javascript code and fetches the User-Agent HTTP header who tries to visit the page. This User-Agent HTTP will tell my javascript whether the incoming visit is Bot or normal user. If it is Bot then my javascript code will  display a info rich content which increases my page rank or else it displays Flash rich content to user .Thus the technique convincing both.Indeed it helps to MAKE MY SITE RANK FIRST IN GOOGLE
But this practice is another black hat method in SEO which when caught by Google ,the site gets banned permanently and also blacklisted such that no other search engines will show your page.

 Personalization:

Personalization means depending on the geographic location of the user the content displayed by the page gets changed.

         So is this cloaking?.No because your code checks only the geographic location of the users. Cloaking comes into effect only when your code tries to differentiate between Google Bot and user. So personalization won’t come under cloaking because it won’t tries to find Google Bot, It tries to differentiate between GEO-IPs.
In short personalization doesnt affect MY SITE RANK FIRST IN GOOGLE